As spring rolls into action we are often reinvigorated with a renewed sense of action. When it comes to business marketing, this is the perfect time to review your overall process, strategy and goals.
Your marketing strategy should always be evolving, that’s why we have put together a checklist of things that you can do to shake things up and find new ways to attract customers to your business.
Your target keywords should not be a forever SEO strategy. Search trends change, and not all keywords will be as valuable today as they were years ago. Some keywords will rise in popularity while others will fall, so make sure to check up on your most heavily-targeted keywords to see if they are still performing well.
Segment Email Contacts
Do you have a single running list of email contacts? If you are not segmenting your contacts based on their industry, interests, location, etc., you are missing out on all the benefits of targeted email marketing campaigns. Emails that target specific segments of a contact list have significantly higher open and click-through rates.
Make sure to scrub your email list to see if there are any ways that it can be segmented.
Update Buyer Personas
Your customers may not be the same people as they were several years ago. If you are using dated buyer personas, you are missing the mark with your creative messaging.
It’s time to reassess who your customers are, what their pain points are and how you can be the solution to their problems.
Restructure PPC Campaigns
PPC campaigns require consistent monitoring in order to keep growing. If you are seeing a mere consistent performance from your pay-per-click ads, it may be time to shift focus. Are there new keywords that you can add? Should you consider adjusting the bids on your ads? These are just a few of the questions you can ask while analyzing your campaigns.
Add New Website Features
When was the last time you made a change or an addition to your website. The way people interact on the web is constantly shifting, and there are new technologies that you can leverage to capture leads and build your business.
Here are a few things you can do:
- Add more calls to action that encourage visitors to contact you or purchase products.
- Add a pop up box with an offer that entices visitors to leave their contact information.
- Add new pages with fresh optimized content.
- Consider starting a business blog.