We live in an age of instant gratification where everything placed on the Internet demands an immediate response. Consumers want their products, entertainment and services, and they want them now.
Because so many people drop off so early, search engine optimization (SEO) has become a numbers game: you need to get as many people to your website as possible in order to increase the number of conversions.
The trouble for marketers is that companies want to see these types of results from their SEO efforts.
And like their customers, they want them now.
Why Shouldn’t They?
SEO costs money, after all, and most marketers have to justify these costs with results. But how long should it take to get those results? How long does it take for SEO tactics to become effective?
The short answer: it takes months, which is exactly how long it should take.
The Slightly Longer Explanation Why
SEO takes time. Any company that tells you otherwise is selling something devious. Promises of instant results is usually backed by black hat tactics (buying links, keyword spamming/stuffing, etc.) that can hurt your standing within Google’s index.
When you start targeting keywords, you will notice a small bump in website traffic (we see this with virtually all of our clients), but it takes time and a lot of effort to see sizeable results.
Any good SEO company will tell you this, and it’s a challenge that we all welcome.
Why does it take so long? There are a lot of factors:
Google only crawls the web every so often, and they don’t specify how often that is. Even if your website is perfectly optimized with the strongest keywords on day one, Google won’t recognize your handiwork right away. Yes, changes to your website will appear in real time, but Google doesn’t have an algorithm (yet) that re-ranks pages in real time.
PageRank Takes Time to Build, Too
A lot of how Google ranks pages is based on PageRank. How do you increase your PageRank? It includes a mixture of good content, backlinks and increases in site visits.
It’s kind of a chicken and the egg scenario: you have to get site visits to get a better PageRank, and you have to have a good PageRank to get more site visits.
The good news is this can be built up over time, hence the reason why SEO is slow-going. Even if you increase visits to a page slightly, it will have an effect that snowballs over time. Every time you get more hits to a page, Google will value and reward that page with a better ranking, thus getting you more visits.
Proper SEO Takes Time
If you want instant results, try pay-per-click campaigns (PPC). If you want long-term, fluid growth that builds upon itself over time, then proper SEO tactics is where your efforts should be focused.
It’s a slow-moving process, but it’s guaranteed to get you the results that you want.
Want to know where your website is performing? Let us conduct a Free SEO Audit. It’s fast, free and there is no commitment involved.