Product Positioning

Improve your speed to market and scalability by taking the necessary time and effort to define your product position in a crowded universe.

The Viden team facilitates strategy sessions to bring a full understanding of the competitive landscape and ideation to bring separation to the clutter. Having marketable differentiation is critical to the long term success of any product marketing initiative.

viden marketing insight

Differentiation occurs because buyers perceive a difference between products. Causes of differentiation include functional aspects of the product or service, how it is distributed and marketed, and who buys it.