Measurement & Optimization

We take a team approach to campaign optimization with our business partners.

Our writers, designers and data analysts come together to look at the numbers behind everything we do. From keyword rankings to media ad performance, email marketing open/click-through rates, web traffic analysis and attribution modeling, our team brings a disciplined approach to transforming data into actionable insight.

Each client receives in-depth reporting on how campaigns and initiatives are performing. Attaching performance to tightly aligned goals allows for increased alignment and accountability.

We are constantly enhancing our tactics and making large capital investments into new technologies to improve the data transparency process with our clients.

viden marketing insight

Companies that don’t put data at the center of their marketing and sales decisions are missing out on a 15-20% increase in marketing ROI.