Search engine optimization (SEO) is a big mystery to many businesses. Virtually everyone knows the term, but not many businesses understand exactly what it is. Even fewer people know what SEO success looks like.
Nonetheless, everyone knows that SEO is essential; you have to have an optimized website to be found on search engines, but what exactly is an optimized website?
Having this discussion leads to a whole lot of buzz terms that include:
- Long tail Keywords
- Negative keywords
- Black Hat/White Hat
- Bounce rate
The list can go on to the point where we start hitting terms like “schema markup” and “rich snippets.”
Is it any wonder that SEO is big mystery to most businesses? Most entry-level SEO marketers and businesses understand that keywords are “the keys” to SEO optimization, but they are not all that matter. While having optimized content on your website is a great start, there is a lot more that goes into true SEO optimization.
Here are a few of the hidden SEO errors that your website may contain.
Meta Tags and SEO Titles for Pages
Whether they are too long, too short or missing altogether, meta descriptions and page titles are essential to SEO. Not only do search engines hone in on them when they scan for keywords, but they are also invaluable for users who are looking for specific terms.
User experience is a huge part of SEO, and SEO titles and meta descriptions are the first impressions users have of your page when they type specific terms into a search engine.
Alt Text and Title Tags for Images
Google’s algorithms crawl millions of web pages in a fraction of a second, compiling content and user data to rank pages based on relevance to the user’s search term.
In short, they are pretty efficient machines. But like most machines, they tend to look like idiots when it comes to some very basic tasks that are beyond their ability. One of these tasks is reading images; search engine crawlers just can’t do it.
To rectify this misgiving, SEOs and Google developers came to a compromise. Since search engine crawlers cannot view images, SEOs will just have to provide them with something that they can read: words. These take the form of alt tags. If the images on your website are missing them, crawlers will have no idea what they are looking at and your SEO rank will suffer.
Broken Links and Page Errors
Companies like Google understand that user trust is the most important thing in their industry, which is why search engines only want to direct users to reliable, functioning websites.
If your website is filled with broken links and pages that lead to 404 errors, there is really no incentive for search engines to send users there. It’s akin to giving poor directions to someone who is lost, leading them to a bridge that is closed or not yet built.
How Many Errors Do You Have?
Without understanding what these errors are where to find them, there is little hope that they can ever be fixed. To find out if you have hidden errors on your website, contact our team at Viden Marketing today. We will inspect your website and let you know how many errors you have and where to find them. It’s a free website audit that we are more than willing to conduct.