Direct Marketing Strategy

Many companies don’t know where to start when it comes to tackling a radio, TV, print or direct mail campaign. While its relatively easy to create a profitable OR a scalable campaign, it’s very rare to create a campaign that delivers against both objectives.

We have a track record of success over the last 15 years and focus on testing small to limit downside and calculated scale to ensure profitability. In order to achieve success, the campaign plan, creative, media and conversion strategy must be in sync.

Our team members have created and managed nationwide marketing campaigns in a wide range of verticals including, insurance, health and beauty, nutraceuticals, language learning, intellectual property and B2B lead generation.

viden marketing insight

On average, each $1 spent on direct marketing advertising drove a return of $11.65 in added sales.