Creative Messaging

A lot of agencies can create clever/cute copy that has value for those focused on brand building. Since most of our clients don’t have the deep pockets of Geico, Coca-Cola or Apple, we need each ad to be accountable through performance.

Our goal is simple, create a script or copy that gets a person to stop what they’re currently doing and take action. This is a very different strategy than getting someone to talk about your company around the water cooler.

viden marketing insight

Creative is the single most important factor and accounts for over half the changes in a brand’s sales over time.