Blog categories and tags are neat little tools that can help your website with its SEO rankings. While they are not entirely geared towards search engines, they make your blog more user-friendly, which in turn will always help your SEO efforts.
The Duality of Search Engine Optimization
Good content writers don’t simply write for search engines. They understand that writing and organizing content with the user in mind also has its benefits.
There are two components to an SEO blogging strategy: crawlers and users. You want to make sure that each post you create is optimized for search crawlers, which can be done using various keywords and other strategies, but you also want to make sure that it is optimized for users, as well. This means making it easy for users to navigate your blog to find the information they are looking for.
This is where blog categories and tags come into play. They both play a part in organizing your website’s content, which can greatly increase click-through rates, the time users spend on pages and other valuable SEO boosters.
What’s the difference between the two?
Using Blog Categories to Help SEO
Categories are the way in which you organize your posts into related groups. They are essentially the table of contents for your blog. You can see on the side of our blog posts how we organize our categories:
- Email Marketing
- Inside Viden Marketing
- Marketing News
- PPC Campaigns
- SEO Social Media Marketing
Keep your categories broad. They should be broken up into the main content topics that you discuss. You don’t need a million blog categories, and having too many will result in a blog that is confusing for users to navigate.
Using Blog Tags to Help SEO
Tags are not as helpful as categories, but they can still help users find similar content based on certain groups. We may write two blog posts, one that fits into our “SEO” category and the other that fits into “Content”, but they both might discuss something like “keywords.” This would be an appropriate tag to attach to both blog posts so that users looking for content relating to “keywords” can find precisely what they are looking for.
Can You Assign More Than One Category or Tag to a Post?
Yes, but you should be wary how many you assign to each. Try to limit blog posts to a maximum of two categories. Attaching too many categories to a blog will render your organizational strategy irrelevant.
You have a bit more leeway with tags, but remember not to overdo it.
The most important thing to remember is that blog categories and tags are not meta keywords. Search engines will not read and rank them. They are simply for the user. If you employ them correctly, they will help the SEO rankings on your blog posts by encouraging users to click through and stay on your website for longer periods of time.