Simply formulating blog topics is a big struggle for many companies, let alone actually writing content that effectively conveys the ideas that they want.
Next time you are wondering what to write on your company blog, consider one of these well-tested and effective blog post types.
Lists make great blog posts because they provide clear and concise information that is easy to read and share. You’re reading one right now, isn’t this a breeze?
Why are they so effective? Because many consumers skim, not fully read, blog content. Lists break up the information into easy-to-digest snippets.
2) Questions, Queries, Answers!
Who? What? When? Where? Why? How (or “how to”)? Users frequently enter search queries in the form of questions. They are searching for information directly about or related to your your products/services.
Find questions that your prospects are consistently asking, then answer them in the form of blog posts.
3) Company Updates
Your blog is meant to be personal. Readers will come to it seeking information about your company and its employees. If you are releasing a new product, going to a trade show or recently hired a new employee, let your readers know.
4) Industry-Related News
What’s happening in your industry? Everything from new technology to news stories can be formulated into a blog post that is easily read and shared by your customers.
5) Topics Related to Your Products/Services
While many consumers prefer to read about products and services via company blogs, you can’t stuff your blog archives full of sales pitches. There are many peripheral topics that are related to your industry:
- If you sell cookware, share recipes with your audience
- If you sell CNC machines, write about the manufacturing industry
- If you are a business consultant, write about productivity
What’s the benefit of writing about these types of topics? Is a person who is looking for a recipe going to buy something from your website? Not likely, at least at the moment. The purpose of these types of blog posts is awareness. It’s all about staying at the top of your customers’ minds. When they are ready to make a purchase, they are far more likely to purchase from a company that they are familiar with, and your company will be one of the first that comes to mind.