This was the first year for our new website, and since we are a data-focused marketing agency we decided to dive into the numbers to see how it has been performing over the past year. We narrowed our focus on to our blog, and from there picked out our most viewed posts for the year.
Why do this? Because content marketing relies heavily upon analytics. You start with educated guesses as to what your audience wants to read, then measure to see how your blog posts are performing. Based on the data, you can further gauge what kind of content your audience craves, then tailor your blog posts to reflect those findings. This will help your blog perform better, thus boosting your website’s performance.
Without further delay, here are the five best performing blogs we have written this year:
Considering the fact that search engine optimization (SEO) is the basis of digital marketing, it’s no wonder that this blog post makes our top list for the year. This post covers one of the most asked questions when it comes to SEO: how many words should be on a page.
Give the blog post a read, the answer isn’t exactly what you would expect it to be.
The idea of this blog post presents a great lesson: your blog posts don’t always have to be related to your products or services!
A company blog is a great place to engage with your audience, and personal messages like this are the perfect way to do just that. This particular post was written by our very own CEO, and it covers a very important lesson that his father taught him many years ago.
The holidays are a great time to write personal messages to your current and potential customers. While you may think that these messages fall upon deaf ears, the fact that our Thanksgiving message made the number three spot on this list is a true testament to the power of writing holiday messages.
Next year, write a nice thank you message to your customers and post it on your blog. You’ll be surprised at how well it performs.
This one really surprised us. Coming in at number two is a last-minute post that was written on a whim one morning.
Our office just so happens to be located across the street from a Tesla dealership. One morning, we came to work to find scores of people parking in our lot to rush over to the dealership. Wondering what was happening, we marched right over there to find out that the company was unveiling their new vehicle and opening up preorders. Give the post a read to find out why we loved the brilliant marketing behind the Tesla Model 3.
The lesson learned here is that inspiration for a blog post can come from the most unexpected places. Make sure to keep your eyes and ears open, and always be willing to take a chance a writing a post that is unrelated to your specific products or services.
Coming in at number one is a post that is entirely related to what we do. Content development and website strategy are two of the major facets of inbound marketing, which is why our best performing blog post deals with those very topics.
Wondering how well your blog posts are performing? Let us dive into the details for you next year. Contact our team today for a no-obligation conversation. We’d love to hear more about your company!