Lead generation is vital to every company’s success, but the process is not as simple as creating a website, sitting back and waiting for the leads to roll in.

You have to design a website funnel that guides users through the conversion process.

Here are four things you can add to your website to create that funnel and drive lead generation and capture.

#1: Opportunities to Convert (i.e. Calls to Action)

The more calls to action you have on your website, the more likely users are going to be to convert.

If you sell products directly on your website, you want to drive users to your product pages at every turn. If you are in the services industry, a quality conversion amounts to the user providing you with their contact information.

Some of the ways you can encourage a conversion are:

  • Static contact forms
  • Pop-up contact forms
  • Blog/email list subscriptions
  • Boxes to download eBooks, white papers, infographics, etc.
  • Free sample, trial, demo, etc. requests
  • Quote or appraisal requests

Making a habit of including a call to action on every page of your website, even if it is a just a simple button that leads to a contact page.

#2: A Blog

Google rewards those who continuously create and publish new and insightful content on a consistent basis. Even if your current website is well optimized, a lot can change over time. Search terms change, Google’s algorithms change and consumers make it a point to search for new information on products and services.

By engaging in content development, you will constantly add new keyword optimized pages to your website that provide new channels for customers to find your company.

Blogging also helps you:

  • Increase your domain authority
  • Earn valuable backlinks
  • Demonstrate your industry knowledge
  • Promote your products or services
  • Reach out to and engage with your current and potential customers

#3: Credibility Boosters

Is your company ISO certified? Do you have fantastic BBB, J.D. Power or other consumer ratings? Adding these badges and ratings to your website will give your company and your products/services the credibility they need to sell.

People want to buy from companies that are trusted and well liked. Which is why one of the most valuable things you can add to your website are customer testimonials. If you don’t have any, try reaching out to your clients to see if they can give you one.

#4: Analytics

They may be hidden to customers and they may not directly encourage leads, but website and marketing analytics are one of the most important things you can add to your website. They tell you what pages are being viewed, where users are clicking and what strategies are and are not working.

At Viden Marketing, we are dedicated to building marketing strategies that are centered around analytics and lead generation. Everything we do is rooted in sound methodology and has been proven to deliver results. Find out how our analytics can help your marketing strategy.