You were told that content marketing was a great way to advertise your company, so you had your team create a blog on your website, which you’ve spent hours filling with content that you think your customers want to read.
Yet you haven’t generated many leads, or none at all, from all your hard work.
So is the person who told you content creation and development would get you leads mistaken?
Content is Key in Digital Marketing
Content marketing costs 62% less than traditional marketing and generates about 3x as many leads, according to market research studies. It continues to be one of the most effective and least expensive form of digital marketing.
If you are constantly creating new content for your blog but failing to get leads as a result, you are likely making one of these three mistakes:
You Aren’t Producing the Right Content
Not all content is created equal. Just because you are consistently publishing content doesn’t mean it is valuable to your potential customers.
Customers love content, but they hate to have their time wasted. The pieces you create have to entertain or inform them. Here are a few ways to make content more engaging for your audience:
- Answer questions they may have about your industry, company or your products or services.
- Don’t try to trick them into reading your blog with clickbait headlines.
- Create buyers personas and conduct studies to better understand your customers.
You Don’t Have a Call to Action (CTA)
Your website should be a natural lead funnel. It should attract potential customers (with engaging content) and actively convert them once they reach your website.
Every blog post you write should end with a CTA. If they don’t the only logical place for the user to go is away from the website.
CTAs can range from a link that leads to another page on your website, a button that downloads a whitepaper or anything else that will help move the user along through the buying process.
Your Blog Posts Aren’t Optimized
If you are having a problem getting people to find your website’s blog, it’s likely that your posts aren’t properly optimized for keywords. Optimizing a web page has many steps (you can read more about them in our web page optimization guide), each of which will help your blog gain more traction.
Partnering With the Right Company
Search engine optimization and content development take time and practice to get right, which is why many companies choose to partner with an experienced agency. At Viden Marketing, we have helped companies increase their organic and direct traffic through consistent content creation that converts.
Contact our team today to discuss how we can generate the right leads for your company.