Reduce, reuse and recycle for Earth Day! While conducting your marketing spring cleaning on your website, you may come across some old content that, according to your analytics, performed well for your company. If you do, why not put that previously created content to good use in other areas of your marketing?
Doesn’t That Affect SEO
Absolutely, but not in a negative way. So long as you don’t duplicate the blog post as another page on your website, you won’t have to worry about any negative impacts on your website’s SEO.
Here’s a few ways you can recycle that old content:
Repost it on Social Media
This is great for top-performing blog posts. These posts are the best content that your website has to offer, so why not increase your reach and influence by posting them on your social media channels?
Even if you have already posted them months ago, that doesn’t mean you can’t share them again. So long as you are not posting the same content over and over, you don’t have to worry about turning off your audience.
Transform it Into Emails
Looking for new content to send out to your email lists? Some of your best-performing content may make a great email blast. Trying shortening your content into a quick email message, send it out to a targeted list and link back to the original blog post with a call to action enticing them to learn more.
This is a great way to get people onto your website to learn more about your company.
Use it for Link Building
If you have some content that could be shared on another website related to your industry, this is a great opportunity to start a link building campaign. Reach out to the owners of an industry publication, introduce yourself and ask them to share your content with a link back to your website.
Use it to Create Something New
If you have content in the form of videos or infographics, they can be transformed into blog posts that you can share once again. A quick trick for videos is to write out the spoken content, publish it as a blog post and then link back to the video at the end of the post. This is a quick way to add meaningful content to your website.