Over the last 15 years, we’ve provided executive level STRATEGY AND CAMPAIGN EXECUTION on more than 300 national marketing campaigns, generating more than $3.2B in direct sales. ONLINE OR OFFLINE, drive-to-web or to a call-center, Viden creates highly-measurable LEAD GENERATION AND CUSTOMER ACQUISITION campaigns through thought leadership and flawless execution of every step in your sales funnel.
HOW WE DO IT
Cookie cutters? Only when baking sugar cookies during the holidays. Boiler plates? We’re not even sure what those are.
Before any ads are clicked, commercials aired, or emails sent, we will learn your business inside and out. We will work side-by-side with your team to develop a custom marketing strategy and detailed plan of action to fit your specific needs. From internal process definition to external campaign execution, we work to optimize all facets of your customer acquisition funnel.
Where the rubber meets the road. Once the plan is in place, we activate our resources and execute your campaign.
Radio, TV, Print, SEO, Email, Paid Search, Web Design – we’ve got all of those tools (and more) in our toolbox. And we know which ones will help attract the customers you’re looking for. OK, we don’t actually have a toolbox in our office, but we are multi-disciplined in the marketing, operational, and analytical knowledge to get the job done.
Do we like data? That’s like asking Peyton Manning if he likes starring in TV commercials. (That’s “yes”, by the way).
Like Rome, a successful customer acquisition program isn’t built overnight. We focus on data and analytics to understand what’s working and what’s not. We know when to keep our foot on the gas and when to hit the brakes. Our proprietary reporting suite creates a shared viewpoint from which we measure campaign success.